In April 2016, Americans banned together to boycott Target over their transgender bathroom policy and it worked. The effects of that boycott are still being felt by the retail giant today.
While liberal pundits said the boycotts had nothing to do with Target’s stocks plummeting, they continued to fall weeks later, and the reality is in the long term, we have seen them tank tremendously.
Warner Todd Huston reported that Target will be closing a dozen stores to go with smaller retail outlets.
Retail giant Target has been struggling for well over a year since its decision to allow transgender men to use bathrooms and changing rooms designated for women. Now, the chain is closing a dozen stores as part of an effort to retool its stores in smaller spaces.
The Minnesota-based company announced the closings this week, saying it was a difficult decision, according to the Minneapolis Star Tribune.
“It’s not a decision we make lightly,” said Target spokesperson Kristy Welker. “We have a really rigorous process in place in evaluating the performance of a store in deciding when to close or relocate a store. We close a store after seeing several years of decreasing profitability.”
The retailer has launched a campaign to downsize its massive outlets into smaller spaces concentrated in larger urban areas. The company plans to open 32 smaller locations this year and as many as 35 next year.
If that were all, one might think they were just reforming themselves, but there’s more.
Cassie O’Brien points out:
Then, in early in April 2016, over 1.5 million people signed the American Family Association pledge boycotting the megastore. This boycott was in response to Target’s announcement of their transgender friendly bathroom and changing room policy, putting women at risk every time they try on an outfit or take a bathroom break. Check out how their stock has done since then:
Since the boycott began, Target has doubled down on it’s mission to spread it’s liberal ideology to shoppers by releasing a gay pride product line. 50% of the proceeds from that line are donated to the far left group GLSEN (Gay, Lesbian, and Straight Education Network).
If you anger half of your shoppers, you should expect to lose money, and Target has been bleeding money for some time now. Target executives are saying it has nothing to do with the boycott, instead losing shoppers to online retailers, like Amazon. If that’s true, how come Walmart’s stock looks like this?
One can only conclude that Target executives are clueless. So instead of stepping back from some of their more disastrous decisions and welcoming all shoppers back into their stores, they are making other changes which I predict will get them nowhere fast. Target is planning to close several stores across the country in the coming months and “retool” with smaller stores and more efficient online pickup. Do they really believe that will bring back the customers? News flash Target: you are completely missing the ball.
Indeed, they are missing the ball. They are missing it completely.
Of course, there is online competition, but Target has a website. That isn’t the issue. They have really bad policies, un-American policies and immoral policies.
Raise the bar Target if you want to get customers back. Stop supporting transgenders. Stop supporting sodomy. Stop supporting Communist-style gun control. Stop politicizing your store and run a tight ship with good products, and honor God in the process.
If you do that, and people see you are genuine, there’s no doubt in my mind that you will see success. Until then, get used to your empty stores and failing stocks.